Welcome to The
Leadership Project
We help leaders explore, evolve, and excel in today’s world of work, without pretending leadership is tidy, linear, or buttoned-up.
Who We Work With
For Companies
You want leaders who think clearly, communicate honestly, and lead on purpose, not just manage tasks.
We help organizations build leaders who can handle complexity, adapt fast, and still stay human.
For Individuals
You don’t need another leadership buzzword. You need space to think, tools that actually work, and support that fits your journey.
We help you step into leadership, redefine your role, and build skills that actually stick.
Our Services
L&D Programs
Practical, thoughtful, and built for real work, not theory for theory’s sake. We help leaders grow mindset and skills that actually matter, strengthening self-awareness, decision-making, and communication. Everything we do is designed to show up on the job and make a real impact.
Coaching
Coaching with us is a conversation, not a performance review. We create space to think out loud, challenge assumptions, and tackle real leadership moments. Together, we connect personal growth with professional impact so progress actually sticks.
Leader’s Lounge
The Leader’s Lounge is where growth continues beyond sessions and programs. It is a space to reflect, connect, and experiment with new ways of leading. Support, insight, and ideas are available whenever you need them, real-time, human, practical.
SOLVE
SOLVE is for leaders facing challenges without clean, one-size-fits-all answers. We focus on mindset and skills tied directly to your goals, helping you move forward with clarity and confidence. It is practical, actionable, and grounded in the real work you do every day.
Our Approach
We believe employers should invest in employee growth through training and development - but ultimately professionals need to take initiative and ownership of their professional capabilities and destiny.
We create clear, practical goals that lead to real progress, while keeping the work engaging.
Growth happens through curiosity and discovery, asking better questions, experimenting, and reflecting honestly.
Leadership isn’t something you “arrive” at. It’s built over time through self-awareness, learning, and intentional practice at every stage of a career.
Our work is grounded in what we see succeed in real organizations, not just what looks good in a textbook (though we do appreciate a good business book).
We define leadership as a mindset and set of capacities that drive positive business outcomes, regardless of title of function.
About The Leadership Project
The Leadership Project is founded and led by Jenn Urso and supported by a partner network of service providers including other coaches, facilitators and designers that are brought on as team members to support clients when needed.
Jenn began managing people early in her career which sparked a passion for helping people reach their potential, grow leadership capabilities, and be successful at work. She works through an organizational development lens, aligning the growth of people with the growth of business goals. Urso is a certified coach and while she works across a variety of industries, she tends to concentrate in insurance and technology.
The Leadership Project works with growth-oriented companies and professionals eager to elevate professional abilities, drive business growth, and have a greater impact in the market, while shaping better businesses to lead us into a promising future.
Get started with The Leadership Project.
Letters to Leaders
Coming Soon!
Letters to Leaders is one of the digital spaces where we share reflections, insights, and observations about leadership as it really shows up.
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Testimonials